Redesigning the Capitalization Table
As part of my Master thesis and an internship at Qoorp, a Stockholm- based startup, I worked on designing a simple software that would help start up companies easily calculate and project their stock ownership. The structure that companies most commonly use to do this is called a capitalization table, usually an Excel table. The main challenge consisted on redesigning a more comprehensive and functional alternative.
Type of Project
Pen and Paper, Axure
User Research, Interviews, Data Analysis, Prototyping, User Testing, Academic Research
The design process
Table view/ Pen and Paper Prototype
Visual exit scenario/ Pen and Paper
Table View/ 1st hifi Prototype
Final hifi prototype/ Table view
Final hifi prototype
Screenshots of the prototypes.
Since this was a redesign process, I paid special attention to the way users currently achieve their goals and then enhanced these basic functions.The end result was a system that was perceived as easy and familiar, but packed with all the desired interactive functionalities. Key to this, I believe, was designing based on clearly identified user requirements and going back to the end user at every phase.
The complete work can be accessed here.